Head of E-Commerce (DTC) Who Can Code

FULL-TIME / CONTRACT-TO-HIRE
SAN FRANCISCO, CA
To apply, please send your resume to
careers@zbiotics.com
FULL-TIME / CONTRACT-TO-HIRE   |   SAN FRANCISCO, CA
To apply, please send your resume to
careers@zbiotics.com

About ZBiotics

ZBiotics is a consumer health startup pioneering the category of genetically engineered probiotics. Our team of PhD scientists takes traditional probiotics and enhances them – giving them powerful new functionalities that improve human health and enrich daily life. We incorporate these new probiotics into our own branded products and sell them direct-to-consumer (DTC).

Our first product – the world’s first ever genetically engineered probiotic to go to market – helps people feel better the day after drinking alcohol by breaking down acetaldehyde, one of alcohol’s toxic byproducts. We launched this product in August 2019, and since then we’ve closed a Seed Round of funding and successfully developed product #2, which will launch in 2021. We’re backed by Y Combinator (W18), Oyster Ventures, and Khosla Ventures.

About the role

We’re seeking a Head of E-Commerce who can own the strategy and technical implementation of our DTC experience. This means managing our website, customer acquisition funnel, analytics stack, and online customer experience. Our need for this role is underlined by recent rapid growth and increasing web traffic. In addition, our 2nd product is scheduled to come to market soon, making it crucial for us to have a best-in-class multi-product DTC platform.

The ideal candidate will have a deep knowledge of the e-commerce landscape, the best tools available, and the strategies and tactics that will take our DTC platform from basic to advanced. They will combine data-driven analysis, expansive creativity, and precise execution to create incredible customer experiences that support the ZBiotics brand.

As employee #7 in a growing startup, the candidate will play an instrumental role in building the long-term foundation of ZBiotics. They will be based in our San Francisco headquarters and will work primarily with the company’s founders and VP of Marketing.

Responsibilities

  • Build and maintain ZBiotics.com as a best-in-class online experience for visitors and customers
  • Optimize the DTC conversion funnel by designing and running experiments to improve performance
  • Build custom landing pages, email automations, and SMS flows
  • Improve ZBiotics’ analytics capabilities, with specific focus on marketing attribution
  • Build analytics reports and dashboards for use in weekly meetings
  • Manage contractors, including contract engineers
  • Lead website redesign within next 9 months
  • Partner closely with marketing team to support customer acquisition initiatives and content strategy
  • Engage in merchandising projects: e.g., proposing new SKUs/bundles, experimenting with personalization; piloting subscription and subscription alternatives, etc.

Requirements

  • At least 3 years of work experience with a strong focus on growth marketing and the technical aspects of the customer journey. 2+ years of hands-on work experience in a direct-to-consumer (DTC) brand is strongly preferred
  • High proficiency in web development languages (HTML/CSS/Javascript) is necessary. Proficiency with Shopify is a strong plus
  • Deep understanding of conversion rate optimization, A/B testing, and experimental design
  • Inside-out knowledge of Google Analytics; comfortable using tools such as Google Optimize; experience with other business intelligence tools is a strong plus
  • Excellent writing and analytics skills; ability to present data in a clear and concise manner
  • Experience working independently and managing your own schedule is essential 
  • Design sense and ability to build digital assets is a strong plus

About our team

We’re a team of deep thinkers who care about the future of the world and the role of science in that future. Our mission at ZBiotics is to help people live healthier, richer lives using science, while at the same time pioneering a new vision for genetic engineering as transparent, responsible, and consumer-first.

While this passion drives our work, we never forget that work is just one aspect of our lives. That’s why we prioritize building a healthy and inclusive culture where people thrive by being themselves and are inspired to do their best work every day.

Read more about ZBiotics in the press: Forbes, TechCrunch, Food Navigator, Scientific Inquirer.

We provide attractive benefits, salary, and equity compensation, along with a flexible schedule and vacation policy.

Interested candidates please send resumes to careers@zbiotics.com